Maternal and Child Health Integrated Program and Maternal and Child Survival Program Brand

Jhpiego

The USAID Bureau for Global Health’s flagship Maternal and Child Health Integrated Program (MCHIP) worked in more than 50 developing countries to improve the health of women and their families. As MCHIP’s successor program, the Maternal and Child Survival Program, continued to support USAID’s priority goal of preventing child and maternal deaths. As such, the logo created was a derivative of the MCHIP logo. Both programs required logo design, business stationery, branded templates (e.g., PPT presentations, scientific posters, reports, covers, and briefs), as well as branding oversight.